Bayswater College occupies multiple floors of a prominent building on Queensway in central London, and in 2019 the institution relaunched with a new identity and a new vision for its campus. Primrose delivered the complete internal refurbishment to bring that vision to life, transforming teaching spaces, circulation areas, reception, staff facilities and student breakout spaces across the entire building.

The design brief called for a bright, contemporary environment that reflects the international character of the college and encourages collaboration as much as formal study. Bold colour palettes, graphic feature walls, open social areas and bespoke joinery were used throughout to create a space that feels distinctive and welcoming from the moment students arrive.